The North American adhesives and sealants industry is heading toward the $15 billion mark in sales revenue. It has been a bumpy ride since the beginning of the new millennium. Manufacturers face multiple diverging challenges in their business, each requiring thoughtful analysis and precise maneuvering.
global adhesives and sealants industry reached a record $36 billion in 2006,
with nearly 4% growth over 2005, and is forecast to grow at 3.8% through 2008.
Not surprisingly, the greatest advancements occurred in Asia, fueled by
emerging markets in China, India, Vietnam,
Korea and Malaysia.
It's no secret that adhesive pricing has been historically undervalued when compared to the importance derived from the function it performs. Companies habitually charge less than they could, particularly for new products, which unfortunately leads to underestimating a product's value.