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The AudienceLab Study of Public Place Engagement, recently released by McPheters & Co., found that 57% of all magazine reading takes place outside of the home, and that 45% of time spent reading magazines occurs in public places such as waiting areas, airplanes and hotels.
In addition, 86% of those respondents who have read magazines in the last month have done at least some of their reading in a public place.
More than one third of respondents say they prefer to read in public places involved in the study - such as doctors’ and dentists’ offices, barber shops and beauty salons, gyms, car dealerships, planes, airline clubs and hotels - rather than at home.
While the study primarily focused on consumer
magazines, it got us to thinking: where do you usually read ASI? Sure, the
issue arrives like clockwork each month in your in-box, but where do you sit
down and read it? Do you peruse the pages on a plane? Do you read the relevant
stuff in a restaurant? Or do you (we hope!) shut your office door on arrival
day to read the magazine cover-to-cover without disruptions? Let’s hear about