The era of easy opportunities to demonstrate composites in new market applications is in the past. Today's engineers, designers and specifiers are required to learn about new materials before they're selected for new applications. This means that material suppliers and manufacturers must invest more in both time and financial resources for testing and demonstrating to bring products to new markets. This webinar will take a look at how the composites industry has reacted to these challenges where digging down is necessary in order to build up new markets and opportunities to grow the composites market. Registration Fee: $99 ACMA members or with discount code, $0; $199 nonmembers.