Avery Dennison has announced the release of its new Neck Label Collection, designed for the drinks industry as it tackles the common problem of “neck label detachment.” The range is available now across the wine, spirits, and beer industries in Europe and is specifically aimed at premium products that are often chilled in ice buckets such as champagne, prosecco, spumante, and cava.
The issue of neck label detachment — when a label around a curved surface such as a neck bottle wrinkles, cups, or falls off entirely — is one the industry has been trying to solve for decades. There are many factors that can lead to neck-label detachment, which Avery Dennison has addressed through its new collection. For instance, the way paper is manufactured can cause something called "memory effect," which is when paper labels that are applied to curved surfaces, like bottle necks, tend to return to their original flat shape, increasing the risk of detachment. Inappropriate or insufficient adhesives can be another cause, which is why label designers and manufacturers must select a high-performing adhesive suited to neck label applications. So commonplace are these issues that some brands have chosen to forgo the neck label altogether in favor of neck-label-less bottle designs.