Questions and answers in the adhesives and sealants field.
Question: Our business manufactures adhesives for a variety of uses, and we think we can produce a product equal to or superior to the commercially available products used for laying resilient-type flooring. Before embarking on this effort, I’d like to better understand how large the market for these types of adhesives is and how to access this market.
Answer: ChemQuest maintains a highly detailed database on both the U.S. and European adhesives industry. This database suggests the market for adhesives used in installing resilient flooring is well over 200 million dry pounds of adhesive across the United States and Western Europe. However, the Western European market is significantly smaller than its U.S. counterpart. Accessing this market can be quite complex and challenging, as various forms of distribution are required to serve the highly fragmented end-user base. An attractive product offering as well as access to the distribution channels would be necessary to launch a new product line to this end-use market. Data on other market segments as well as technology trends are available online at www.chemquest.com.
-ROGER LOHMAN