Commercial Web Sites Beyond e-Commerce When Presence Counts
Is e-commerce right for your business? Often, the answer is a vehement "No!" especially if you're selling a highly specialized product or service. Many businesses can't be commoditized, or put into a narrow basis of comparison for price or features.
It's one matter if you're comparing resin prices, or labor rates for secretarial help, or manufacturing-plant square-footage costs; another entirely if you want to look at highly technical synthesis programs or discuss sensitive issues about management personnel or corporate finance. The latter is best left to more conventional means: personal contact or a telephone call.