Automated Packaging Systems Help Company Save Time and Money
“If you build it, he will come.” This powerful phrase from the movie “Field of Dreams” is what inspired Bruce Brekke to build his direct marketing empire known today as Heartland America. Brekke founded the company in 1985. He initially conducted business out of his small, one-bedroom apartment, eventually transforming his one-man importing shop into a highly successful retailing/merchandising facility.
Heartland America offers high-quality, brand-name merchandise at competitive prices and markets its products through mail-order catalogs. Products range from auto accessories, home-office equipment and hardware to cigars, collectibles and jewelry. Now located in Chaska, Minn., Heartland America operates out of a 70,000-sq-ft warehouse – two times larger than its previous facility. It is one of the nation’s premier direct-marketing companies, employing 140 people and attracting two million customers.