Use of on-pack promotions continues to grow as an effective means of providing consumers added value. There is a broad range of uses for on-pack promotions, from wet wipes on diaper bags to CDs riding on cereal boxes. Attachment methods typically include shrink wrapping, hot melt glue or double-sided tape. All of these methods can be cumbersome for both the manufacturer and the consumer. It can also be a messy experience if exposed or loose adhesive is left after separation.
Avery Dennison’s Pack-On-Pack Tape allows attachment of two packages for promotional or bundling purposes and can be easily separated by the consumer with no exposed adhesive on either of the components of the package. (Exposed adhesives have caused contamination, storage and safety problems.) The simple, patent-pending system consists of a self-wound, pressure sensitive adhesive tape with perforations that are folded over during application, allowing the construction to split at the perforations when the packages are separated.