Han's presentation was directed toward businesses that are interested in working with companies already established in China. He said that it is important to build a reputation for your company in China. This can be done by identifying customers with reference values and building partner relationships; by sponsoring association meetings or working with associations to run seminars together; by advertising or by doing governmental public relations, such as introduction through Chinese Embassies; and by organizing overseas visits for key officials and key customers. Han also discussed how Chinese companies operate and what resources are available to them, including manufacturing structure, wages and expertise.
A native of China, Han has experience in business development, sales and marketing, distribution networking, manufacture management, and overall strategy planning. He also serves as a part-time professor at Beijing University of Forestry.