CHEMCENTRAL has implemented a new operating strategy designed to expand and enhance the company's customer and market force. Termed "Regionalization," this new strategy centralizes support functions into regional business centers while retaining sales and operations at its many distribution sites throughout the country.
CHEMCENTRAL, Chicago, is the world’s largest privately held distributor of industrial chemicals with annual sales of more than $880 million. The company targets five key markets that include adhesives, caulks and sealants; paint, coatings and inks; household, industrial and institutional cleaning; personal care and cosmetics; and rubber and plastic compounding.
According to John R. Yanney, CEO and president, “Regionalization helps CHEMCENTRAL get our sales and marketing people out of office administration and into the field to do what they do best — service the marketplace.” The Regionalization program enhances customers’ and suppliers’ access to the company and improves local presence while eliminating the multiple and sometimes confusing points of contact for billing and administrative transactions.