New product line introduction was orchestrated by lidding film
The decision was made to use polypropylene (PP) cups for the retail market. To address consumer desire for product visibility and easy access, a clear peelable lidding material was needed. To reinforce the quality image of the brand, it was important that the peel be smooth and consistent. The seal strength needed to be sufficient to provide consumer confidence that the seal integrity had not been breached yet not so strong as to create frustration. They did not want the consumer to need scissors to open the package. The lidding could not string or web when peeled, or leave an unattractive residue on the flange of the tray.