LORD recently announced it has opened a subsidiary in Buenos Aires. “Given the possibilities offered by the market in Argentina, it may account for 10% of the company’s sales in South America over the next four years,” said Paulo Steiner, new business development manager in South America. In 2011, sales in Argentina accounted for 5% of the company’s business in the region.
Just like in Brazil, the largest consumer of adhesives produced by LORD in the neighboring country is the auto parts sector. “There is also a huge potential for the replacement of bolts and rivets used in buses, trucks and boats by structural adhesives that make vehicles lighter and increase the impermeability of the final product,” Steiner said.