Celanese recently announced it is simplifying its brand architecture to capture its technology, resources, products and solutions in a single brand.
“Our vision represents Celanese’s depth and breadth of industry and chemistry knowledge, the capabilities to innovate for our customers, the dedication to creating value, and a commitment to partnerships to help our customers succeed,” said Mark Rohr, chairman and CEO. “We believe the phrase that best describes Celanese is ‘The chemistry inside innovation™’.”