North American Households with 4K TVs to Pass 10% by End of 2018
The Asia-Pacific region—and China in particular—is expected to lead ultra-HD (4K) TV unit shipments, according to a recent report from ABI Research. However, the North American market is anticipated to be the first region to eclipse 5% (in 2017) and 10% (by end of 2018) of TV households. Despite limited 4K content, declining 4K TV prices will facilitate the expansion of the installed base through normal upgrade cycles.
“Despite a very limited installed base, there have already been a number of 4K trials from broadcasters, pay TV operators and satellite operators,” said Michael Inouye, senior analyst. “While many point to the 2014 FIFA World Cup in Brazil and Sochi Winter Olympics as highlights for 4K, these events will have a minimal impact on 4K adoption—it’s simply too early.”