$2.6 Billion GPS Fitness Device Market Overshadowed by Smart Devices and Wearables
Despite major GPS fitness device OEMs announcing new fitness products at CES 2014, which took place January 6-9 in Las Vegas, it looks like an increasingly difficult battle between smart devices and wearables.
Garmin launched its Vivofit fitness band and Vivoki/Vivahub corporate wellness solution. Magallen is one of the few companies in the GPS device OEM space that continues to show flashes of innovation, opening up its Echo watch platform to a range of third-party smartphone application developers. At the high end of the GPS fitness watch market, Polar has launched a new multi-sport watch, which features a barometric pressure sensor, support for new features such as a cycling power pedal, and a price point of $450-500.