Green, bio-based, renewable, eco-friendly—no matter which label we attach, the current marketing buzz is about environmentally conscious products. With that much buzz and growing demand, how hard can it be to sell green solutions? As many companies are finding out, there are more barriers than one would think.
Mention the words green, renewable, or eco-friendly during most interviews, and you will be met with eye rolls or the verbal equivalent: a sigh. Why is that? The reasons are numerous and will change depending upon your market and your product, but here are some thoughts and tools.