Tablets Becoming More Affordable in Emerging Markets
The average selling price (ASP) of Ultrabooks and tablets declined by 7.8% in 2014, as the market matured and commoditized, allowing these devices to become more affordable in all markets. According to ABI Research, the average weeks of household income needed to buy a tablet or Ultrabook both declined by approximately 30% year over year, making these devices more affordable to a wider range of consumers.
“Across 22 different countries between 2013 and 2014, there was an 8.5% decline for the ASP of tablets and 7.1% for Ultrabooks,” said Stephanie Van Vactor, research analyst. “This decline is allowing these devices to reach a larger audience in a wider range of countries.”