AkzoNobel recently announced it has released the 10th edition of its annual color and trend guide. The guide reportedly examines color and design trends for coatings in the consumer electronics, automotive, and lifestyle markets. For the first time, the design team has created a Color of the Year—Smooth Copper—which was selected in cooperation with the Aesthetics Center run by AkzoNobel’s Decorative Paints business.
“Our global design team searches the world for the tones that make people talk,” said Stephie Sijssens, Performance Coatings color design manager. “We translate these into four key trends, eight palettes and 72 color effects and textures. We want to inspire our industrial customers to develop together the colors, effects and textures that tell the story of the future.”