Focus On: Chemicals Supplier Celebrates an Interactive Anniversary
BASF marked its 150th anniversary this year with a global interactive program focusing on energy, food and urban living.
BASF recently announced an international anniversary program to mark its 150th anniversary this year. In addition to celebrations and a historical retrospective, BASF has prepared a global co-creation program with partners on the topics of energy, food, and urban living. As part of this program, called Creator Space™, BASF is taking a new approach in accordance with its “We create chemistry” strategy.
“We want to initiate something new with our anniversary and try out new ways of working together over the next year—both within BASF and with people outside the company,” said Kurt Bock, Ph.D., chairman of BASF’s Board of Executive Directors. “We see the Creator Space program as a great opportunity to bring BASF closer to our target groups.”