I'm happy to announce that voting is now open for the ASI Readers’ Choice Awards! Over the past several months, we asked companies to submit their best-of-the-best innovative products for your consideration. Now you have the opportunity to vote for your favorite by visiting http://readerschoice.adhesivesmag.com. After voting closes on September 30, we’ll be awarding a $25 American Express gift card in a random drawing to two voters. The 2015 ASI Readers’ Choice Award winners will be announced in our November issue. If you have any questions or would like additional information, please don’t hesitate to contact me. Happy voting!
Speaking of new and innovative products, several articles in this issue focus on new product development and marketing. Beginning on p. 32, author Marc Benevento, managing director at Industrial Market Insight, discusses “Linking New Product Strategy and Tactics with Forecasts.” He explains the important difference between the terms “strategy” and “tactics,” and how to use forecasting techniques to integrate new product strategy into everyday operations.