Vehicle graphics are predicted to be the fastest-growing segment in the next two years.
Today, pressure-sensitive graphic films are required to perform an extraordinary and ever-changing number of functions across a variety of industries, including building and construction, road traffic signage, home décor, and large-format weather-resistant labels, in addition to the “traditional” markets of outdoor advertising, point-of-purchase promotions, and vehicle graphics. This broad marketplace is the base-level indicator that every single component of the pressure-sensitive laminate has a critical role to play, and is subject to in-depth specification. A recent report from AWA Alexander Watson Associates, “AWA Global Pressure-Sensitive Graphic Films Market Study 2016,” defines current market status and provides an assessment of the future in terms of materials, markets, and converting technologies.
Overall, the market is healthy; global 2015 volume usage was 2,300 million sq m, and the compound annual growth rate (CAGR) was 6.3% between 2013 and 2015. AWA expects the market to continue to grow at 5.6% annually over the next two years—but not necessarily in the traditional segments.