Today’s environmentally conscious consumer does more than just buy organic, fair-trade groceries and recycle newspapers and glass containers. Now, consumers research the everyday items they buy in the same way as big-ticket purchases like TVs or cars, to make sure they are both high-quality products and good for the environment.
“Consumers are becoming more informed about where and how their products are made, and they increasingly include sustainability as part of their criteria for purchasing,” writes Hong Zheng, Kraton marketing director. For example, in Europe, companies that achieve a certain bio-based product certification are able to differentiate in the crowded adhesives industry as bio-based products gain interest in the global market. Suppliers can use this certificate and label to demonstrate that they comply with the necessary requirements. Find out more here.