The medical adhesive market continues to show strong growth year over year, with an annual growth rate of over 4%. Specific segments contributing to that growth are related to health and wellness, such as monitoring devices and fitness trackers. Many of the growing segments represent longer wear. While the definition of “long wear” can and does vary depending on the application, a typical working definition is longer than 1 week; many medical products companies are targeting up to 3 weeks for new applications.