Changing the Packaging Landscape with Pressure-Sensitive Adhesives
Adhesive manufacturers are developing new technologies that converters can present to their packaged goods customers and enable them to capture more market share.
Pressure-sensitive adhesives (PSAs) continue to gain traction in the broad category of packaging. PSAs are rapidly changing the way goods are packaged and delivered to consumers in traditional retail and via ecommerce. They also enhance the food packaging that enables the contents to remain fresher for a longer period of time in the original container while also helping to sell those goods (and others) on the sales floor. In addition, PSAs help deliver medical devices safely and securely to medical professionals.
Corrugated and cardboard/paper make up one segment of the packaging arena, and plastic the other. Adhesives in the two segments are differentiated in terms of appearance and price points. Cardboard/paper applications are typically opaque; the color and clarity of the adhesive are not an issue because consumers typically will not see it. This is the more mature marketplace of the two, with adhesives squaring off against glues. Since this means lower price points, adhesives must be economical and work well in order to be considered.