When Kermit the Frog (voiced by Jim Henson) first sang “Bein’ Green” in 1970, few consumers were concerned about climate change. Most manufacturers didn’t focus on sustainability or tout their products’ “green” qualities (if they happened to have any). Oh, how times have changed. In thinking about our annual sustainability issue, I’m particularly taken by the song’s second verse:
It’s not easy bein’ green
It seems you blend in with so many other ordinary things
And people tend to pass you over ’cause you’re
Not standin’ out like flashy sparkles on the water
Or stars in the sky