In years past, if you wanted to protect, ship, and sell your product, you put it in a can, bottle, or box. Today, packaging comes in all different forms, types, shapes, and sizes. While the options are not necessarily endless, packaging design is limited only by imagination and requirements.

According to Allied Market Research, the global packaging market is expected to reach over $1 trillion by 2023.¹ Most end-use applications are divided into broad categories, such as food, beverage, healthcare, cosmetics, industrial, and other consumer goods. Within those larger segments are sub-segments. For instance, the beverage category includes bottled water, carbonated soft drinks (CSDs), coffee, beer/cider, milk, tea, fruit beverages, sports drinks, wine, energy drinks, value-added water, and spirits. These sub-segments have many packaging options to consider.