While certainly no guarantee of success, a business strategy with robust crisis management increases not only the probability of survival but a faster return to a thriving business. In many cases, it also enables a business to uncover and correct its weaknesses.

Business continuity planning is ongoing and varies both in scope and structure from company to company, even in the same industry. It requires disciplined periodic reviews (and updates) by those in the C-suite to fully address major operational risk scenarios, even in the midst of unprecedented corporate success. To be effective, business continuity planning should be synced with daily operations and integral to the organization’s short- and long-term performance benchmarks.