The further optimized formulation contains 97% natural ingredients, while the stick now consists of up to 65% post-industrial recycled plastics.
Henkel recently announced that it has relaunched its Pritt stick to provide consumers with an even more natural and high-performing solution combined with improved sustainability. The further optimized formulation contains 97% natural ingredients (including water), while the stick now consists of up to 65% post-industrial recycled plastics. According to Henkel, the fully recyclable products are available in three different sizes and offer children and their parents a safe and strong solution for paper crafting at school or at home.
"The Pritt stick is one of the core products among our consumer adhesives range, and it is our continuous aspiration to strengthen and expand its leading position in the market," said Ilaria Paulon, international brand manager for Pritt at Henkel. "With the relaunch we want to offer our customers globally a fresh and modern crafting experience responding to the increasing demand for safe and sustainable consumer products. We are proud to present our even more natural formulation without any compromises in performance while at the same time replacing a significant amount of plastics by post-industrial recycled plastic."