Looking ahead, sustainable packaging represents an important opportunity for the print and paper industry. This comes as consumer packaged goods (CPG) companies increasingly seek to make their products more sustainable, along with the packaging they use.
Sustainable (also known as green) packaging employs materials and manufacturing techniques designed to diminish energy use and reduce the harmful impacts of packaging on the environment, including landfill waste. Simply put, green packaging is defined as product design and use resulting in increased sustainability.