The partnership is part of Henkel’s focus on strengthening its competitive edge through digitalization across all business activities.
Henkel and Adobe have entered a strategic partnership to jointly accelerate digital innovations, develop a data-driven platform for digital business and e-commerce, and create new digital business opportunities for Henkel. This partnership is part of Henkel’s focus on strengthening its competitive edge through digitalization across all business activities.
“Our digital transformation is one of the key levers to deliver on our agenda for purposeful growth,” said Carsten Knobel, CEO of Henkel. “After creating Henkel dx, our new integrated unit driving our digital business transformation together with our business units and functions, we are now taking the next step by entering into this strategic partnership. Adobe is globally recognized for its leading expertise in enabling partners to make a step change in their digital marketing, consumer and customer insights and e-commerce capabilities. With the development of our data-driven digital business and e-commerce platform, our businesses will be able to launch products and services faster, in a more targeted, personalized and efficient manner to our consumers and customers.”