It’s clear that we are entering a new age of innovation, and nowhere is this more apparent than in the performance chemical sector. As commerce reactivates following a turbulent and unpredictable year across every sector, many brands operating in the adhesive, sealant, and coating markets are looking toward the next wave of new product development.
While logistical challenges and reduced operational headcount have slowed new product development for many businesses, it’s time to put the foot back on the accelerator. Naturally, in an environment that relies so heavily on performance chemicals, it’s imperative that brands are able to evolve and adapt to current market conditions.