In the past few decades, the evolution of marketing has significantly transformed packaging’s role in companies’ value chains. The packaging industry has taken a giant step and affirmed its role in the economy, not only within the supply chain but also in the fields of communication, brand awareness, quality control, and environmental concerns.
In today’s world, the package plays a decisive role in the customer experience and is a major priority for every company worldwide. Creativity is fine-tuned, and the research of consumers’ needs and desires is strategically channeled toward the design and development of a unique and functional package, whether in plastic, cardboard, paper, or another material.