Evonik has developed a strategy that goes beyond its own additives by making the formulation and the final product the focus of all its activities. Sustainability in the coatings and inks industry is often reduced to “bio-based solutions.” However, to evaluate a coating’s true environmental impact, many more aspects need to be considered. With a theme of “Sustainability goes deeper than the surface,” Evonik’s Coating Additives business line is addressing this challenge by introducing a new holistic approach to sustainability that minimizes the environmental footprint and maximizes the handprint of the final coating.
“Sustainability is about so much more than just being green,” said Gaetano Blanda, head of Evonik Coating Additives. “It’s about the consistent viability of saving time, materials, and energy. We are convinced that to produce truly sustainable products the formulation itself must be more environmentally friendly and safer.”