The ChemQuest Group has appointed Montaha Hidefi as color consultant. In this role, Hidefi will draw on 25 years of specialty chemicals, coatings, pigments, and color consulting experience to support clients in ChemQuest’s business strategy & transformation and technology development pillars.
Hidefi’s background includes expertise in international marketing, powder coatings, and color analysis and forecasting with companies such as Rohm and Haas Co. (now Dow), Merck Group, and TIGER Drylac. She founded Color Landing Studio in 2018, and established the concept of Color Archeology™ in 2020. Color Archeology encompasses observation of societal trends, analysis of their current impact, and predictions for how the trends will evolve into the future.