One of the biggest marketing challenges across almost all industries is the constant search for the next idea—the one that’s going to hook and reel in new customers and clientele. It’s the idea that constantly eludes them; yet, if they find it, it promises more revenues, long-term relationships, and evergreen sales.
Henkel’s Adhesive Technology business enters the 3D printing market.
June 1, 2018
Based on strategic partnerships with technology leaders such as Hewlett-Packard Co. (HP) and Carbon 3D, as well as investments into its R&D and application capabilities, Henkel intends to accelerate additive manufacturing processes beyond prototyping to final parts production with a growing portfolio of 3D printing solutions, including advanced materials, services, and equipment.
Asia-Pacific is the largest geographical region for hot-melt adhesives, was estimated to be worth $2.9 billion in 2015.
June 1, 2018
Changing consumer trends taking hold at different rates globally will make hot-melt adhesives a dynamic market expected to grow to more than $7.5 billion by 2021.