MIDLAND, Mich. – ELEMICA is the new name of the online business-to-business (B2B) chemicals e-marketplace that was recently announced by leading chemical companies and distributors. The name is derived from the words “element” (matter in its purest form), “elementary” (basic, fundamental, essential) and “lemma” (a founding premise).
ELEMICA was announced in mid-May by ATOFINA, BASF, Bayer, BP Amoco, Dow, DuPont, Mitsui Chemicals, Mitsubishi Chemicals, Rhodia, Rohm and Haas, Sumitomo Chemical, and Van Waters & Rogers. In June, Ashland Distribution Co., CHEMCENTRAL, Ciba Specialty Chemicals, Celanese and Shell Chemical Co. announced that they agreed in principle to participate in the marketplace. In addition, Air Products and Degussa-Huls have also agreed in principle to participate.