How to Launch an e-Catalog 'A Key Determinant of Success in Internet Economy'
Companies in many industries are beginning to heed this advice offered by the Boston-based Aberdeen Group. From a marketing perspective, manufacturers and distributors are in a strong, strategic position to take advantage of e-commerce technology. That's because for decades manufacturers and distributors have done an excellent job of doing what the Internet now does in a new way: provide customers with useful product information and take product orders.
The key to successfully launching an e-catalog for your company is understanding that it goes hand-in-hand with your printed catalog. Today, traditional printed documents, the Internet and CD-ROMs are all just alternative ways to publish the same information. With proper planning, you can publish in all of these media simultaneously and synergistically, without wasted efforts.