In last month’s guest editorial, Jeff Timm, Johnson Polymer, discussed the importance of developing a collaborative Internet business model as one of the big challenges in 2001 for specialty businesses. In sync with Timm’s article, ASI introduced a new department dedicated to e-commerce.
Industrial Performance Group, Inc., Northbrook, Ill., a company that specializes in helping manufacturers and distributors improve sales performance and profitability, has identified the following common mistakes companies are making in this digital-communication revolution.