When Air Canada, the largest Canadian airline, was looking for a new pressure sensitive thermal baggage tag that would meet budgetary restrictions without sacrificing quality, durability and a high-read rate, the company turned to Datamark Systems (formerly Lancaster Datamark), Montreal.
Datamark Systems, a commercial printer and manufacturer of pressure sensitive labels and business forms, took up the challenge and met with a number of suppliers to help engineer a product that would meet the stringent requirements of Air Canada. The company partnered with Multi-Tac, Inc., Brampton, Ontario, Canada, a manufacturer/converter of pressure sensitive adhesive-coated rolls.