Feeling is Believing

Nordson’s Braille application systems help to communicate important product information to visually impaired consumers.

Nordson Corp.’s Braille adhesive application system featuring e.dot® gun technology is giving packagers a new, cost-effective way to directly communicate important product information to visually impaired consumers.

The new solution is being used by Italy-based Brescia Milk Depot to provide milk expiration dates in Braille so its visually impaired consumers will have more independence when they shop.

Launched in October of 2007, the Nordson Braille system features a three-module e.dot gun, a specially developed electronic Braille code pattern controller and a Nordson adhesive melter. The all-electric e.dot gun accurately applies adhesive Braille coding to packaging at a height of 0.5 mm, which meets current established guidelines for Braille readability. The ball and seat design of the e.dot gun provides superior repeatability and clean cut-off for reduced adhesive stringing.

The Nordson Braille pattern controller is capable of interpreting multiple languages into Braille code. Quick and easy programming delivers precise Braille code placement, even at high speeds. Displays show both standard text and Braille code-dot patterns. Setup menus are only accessible with a key, which helps to protect the data input.

According to Chief Executive Officer Andrea Bartolozzi, the Milk Depot took the initiative to incorporate the Braille alphabet into its packaging after receiving a request from the Italian Association for the Blind and Visually Handicapped.

“The organization brought to our attention how difficult it is for the blind to do their shopping,” Bartolozzi said. “But adding Braille to our packaging was a technical challenge, because the information can’t be printed in advance and must be incorporated into a production line that processes 12,000 bottles per hour. We partnered with Nordson on our Braille solution because the company’s technology could best meet our challenging production environment.”

Nordson Braille systems deliver significant advantages over other Braille application methods. Using clear adhesive for Braille coding eliminates interference with packaging graphics, whereas ink applications can obscure text or logos. Adhesive will also maintain its structural integrity and will not deteriorate over time. Embossing - another technique for applying Braille to packaging - can pop with repeated use. Embossing is also limited to certain applications; it cannot be used on clear boxes and can only be applied at half the height of an adhesive Braille pattern.

About the Company

Nordson Corp. is one of the world’s leading producers of precision dispensing equipment that applies adhesives, sealants and coatings to a range of consumer and industrial products during manufacturing operations. The company also manufactures technology-based systems for curing and surface-treatment processes. Headquartered in Westlake, OH, Nordson has more than 4,000 employees worldwide and direct operations and sales support offices in 30 countries.

For more information, call (800) 683-2314 or visit www.nordson.com.


Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!


ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI April 2015 cover

2015 April

Our April issue includes previews of the ASC Spring Convention and Expo and the European Coatings Congress and Show, as well as articles detailing end-use applications in transportation, raw materials and equipment. Check it out today!

Table Of Contents Subscribe

Better Jobs

Is the economy prompting you to consider leaving your job for a better one?
View Results Poll Archive


Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 


facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.