Henkel recently announced it will introduce a new branding approach for its industrial adhesive technologies business. The company’s brand portfolio has grown strongly over the past decades and has enabled Henkel to become a global market leader in adhesives, sealants, and surface treatments. To improve navigation through the brand portfolio, Henkel will now re-group its industrial business for adhesive technologies under the following five technology cluster brands, each of which will represent a cluster of specific technologies and applications: