For the first time in France, a Boeing 737-800 from the fleet of Air France-KLM subsidiary, Transavia, features a livery promoting Bostik’s new branding and identity across Europe.
With a 250-sq-m airborne display of its new graphic identity, Bostik wants to show that, when it comes to performance, the sky’s the limit. The international adhesives manufacturer recently unveiled the re-branded Boeing 737-800 airplane at Paris’ Orly airport in advance of the aircraft’s maiden flight. Bostik and its parent company, Arkema, will use this high-profile Europe-wide campaign to promote their expertise in the adhesives and materials used by aircraft manufacturers to meet their industry’s exacting specifications.