Three Marketing Technologies B2B Companies Can No Longer Ignore
With big budgets, project timelines and jobs at stake, business-to-business (B2B) buyers need to be confident in the value of technology before committing to it.
Like the billions of bits of data buzzing through your computer and smartphone at this moment, technology today is moving faster than ever before. And while consumers are quick to adopt most new technology without much thought, B2B folks need to consult with logic and peers a lot more before embracing new tech. They need to ask themselves questions like, “Is this the best available solution for my company?” and “What’s the long-term ROI of this technology?”
With big budgets, project timelines and jobs at stake, B2B buyers need to be confident in the value of technology before committing to it. Here are three valuable technologies we’ve been following that B2B companies should consider adding to their marketing toolkit.