The market for wine labels across all formats is forecast to grow by 2% between 2016 and 2018.
The market for wine labels across all formats is forecast to grow by 2% between 2016 and 2018, reflecting increasing levels of wine production around the globe, according to a recent report from Alexander Watson Associates (AWA). However, growth in global wine consumption is challenged by the increasing popularity of other alcoholic beverages–particularly craft beers and some spirits–so the incentive to raise the level of visual appeal of wine labeling and packaging remains strong.
Europe currently claims the major share of global wine production, at 62%, with the wine-growing countries of South America–Argentina, Chile, and Brazil–in second place with a 10% share, and the U.S. third with 8%. These three regions also dominate the use of wine labeling materials.