Jeroen Bloemhard has been appointed business vice president and global executive director for Dow Corning’s XIAMETER® brand. Based in Midland, MI, he will oversee the operations and expansion of the XIAMETER brand globally.

“I look forward to continuing to advance the XIAMETER brand to serve our customers in the global marketplace,” Bloemhard said.

Bloemhard began his career at Dow Corning in 1991 and has a since held a variety of worldwide marketing and commercial leadership positions. He most recently served as director in the company’s procurement organization; prior to that, he was business vice president and executive director of the company’s global electronics industry business unit.

“Jeroen’s leadership will be critical to our team as we continue to invest in business model innovation and expand the activities of the XIAMETER brand for Dow Corning,” said Shelley Bausch, business vice president for Finished Products. “His multiple assignments in Europe, Asia, and the U.S. have provided a strong base of knowledge of our global industries, which will be a great asset to the business and to the XIAMETER team.”

For more information, visit www.xiameter.com.