Malvern Instruments has opened a direct sales operation in China. This paves the way for expansion of the company's materials characterization business and the provision of enhanced support to its customers in this area. The new operation includes the establishment of five new offices located in Shanghai, Beijing, Guangzhou, Chengdu and Xi'an. An expanded team of 18 people will deliver extensive sales, service and applications support locally and in local languages. This new facility provides a platform from which Malvern will continue to develop its business in China. Paul Walker, managing director of Malvern Instruments, commented: "The strategic decision to expand Malvern's base of operations in China underscores our long-term commitment to providing excellent service and support to both current and future customers in the region. This concentration of resources close to our customers will put us in an ideal position to develop a full understanding of their most pressing business challenges. It will enable us to more quickly respond to our customers' requirements with solutions to solve individual application needs."