Adhesives & Sealants Headlines


TricorBraun recently won an American Packaging Design Award for its redesign of the venerable Elmer’s Glue squeeze bottle.

Through the years, less-expensive glues with similar colors and packaging appeared on retail shelves next to the Elmer’s display, and Elmer’s sales became flat.

“Tradition has its place, but Elmer’s needed a face lift and a new brand identity for its packaging,” says David Snyder, TricorBraun design director, of the strategy behind the changing of the Elmer’s package. “ We decided shape and color were the way to help punch up the brand on the shelf.

“We considered the package’s shape first.  We decided to use an offset neck, which changes the appearance and helps with its application.  We provided the ‘top deck’ for the bottle with a slanted face.  When the new bottles are collectively aligned with other Elmer’s bottles, they create their own point of purchase display.

The American Packaging Design Award is presented by Graphic Design USA, a design magazine that has conducted national design competitions for almost 40 years.  The award won by TricorBraun was for packaging, point of purchase and in-store graphics.

TricorBraun is a leading supplier of packaging with 32 offices in the U.S., Canada and Asia.

Did you enjoy this article? Click here to subscribe to Adhesives & Sealants Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

ASI April 2014 Photo Gallery

Our April 2014 issue is now available!


ExxonMobil Tackifier Expansion

Dwight Tozer, vice president of ExxonMobil’s Adhesion Industry business, discusses the company’s latest tackifier expansion project with Editor-in-Chief Susan Sutton.

More Podcasts

Adhesives & Sealants Industry Magazine

ASI May 2015 cover

2015 May

You won't want to miss our May issue, with a special packaging-focused Adhesives at Work section, as well as coverage of pressure-sensitive adhesives (PSAs), biorenewable feedstocks, and more!

Table Of Contents Subscribe

Better Jobs

Is the economy prompting you to consider leaving your job for a better one?
View Results Poll Archive


Handbook of Sealant Technology

The Handbook of Sealant Technology provides an in-depth examination of sealants, reviewing their historical developments and fundamentals, adhesion theories and properties, and today’s wide range of applications.

More Products

ASI 2014 Buyers GuideASI's Buyers' Guide

Annual purchasing resource for equipment used in the manufacture/formulation of adhesives, sealants, pressure sensitives, tapes and labels and for application of finished adhesives. 


facebook_40px twitter_40  youtube_40pxlinkedin_40 google+ icon ASI 30px

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.