Battery Life Dictates Smartphone Purchases in Brazil and India
Research from 3M Display Materials and Systems Division recently identified consumer preferences for display quality in the emerging markets of Brazil and India. Battery life was identified as the most important feature when purchasing a smartphone without a budget in mind.
“By learning more about consumers’ electronic device feature preferences, as well as discovering their mobile device attitudes and buying behaviors, we have a better understanding of the tradeoffs consumers make under budget constraints,” said Tessa Riddle, Marketing manager. “3M creates display technology solutions that enable manufacturer design flexibility and provides quantifiable insights on global consumers to help brands maximize global expansion opportunities.”