Forecasting is an essential part of many business processes, including new product planning and development. Forecasts of future sales are used to justify investment and resources for new product development.
Many "failed" projects are actually marketable in other areas. An industry consultant shares his top three categories of failed projects and how they became successful.
September 1, 2015
As a consultant in the silicones business over the last 20 years, I’ve found myself in some pretty sticky situations. I have been asked to make many new products, as well as help fix others considered “broken” in a customer’s process; many of these are outlined in the case history section of my book, Silicone Elastomer Handbook.
Efficient technical support and close relationships with OEMs offer market participants a competitive edge.
August 3, 2015
Stringent fuel efficiency norms are compelling automotive original equipment manufacturers (OEMs) to reduce the weight of their vehicles, thus spurring the use of lightweight materials such as plastics, composites, and aluminum.