Articles by Teresa McPherson

Don't Miss This Event! (01/06/10)

January 6, 2010
Webinar explains a new approach to map the value space for a product or service which combines conventional value approaches with more sophisticated methods such as cost-in-use and value-in-use.  Click to learn more!
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"Winter 1972" Project a Sticky Creation (01/05/10)

January 5, 2010

Want to see what thousands of white Post-it notes look like in a living room?

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A New Year, A New Issue (01/04/10)

January 4, 2010
Don't miss the January edition of ASI Magazine, which includes editorial on a Scandinavian-built battery-powered sports car that uses structural adhesives, a review of FEICA, and more.
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A New Year, A New Issue (01/04/10)

January 4, 2010
Don't miss the January issue of ASI.
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EDITOR'S MEMO: Ringing in the New

January 1, 2010
The monthly roundup from Editor Teresa McPherson.
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An Innovative Approach in a Down Economy (12/21/09)

December 21, 2009

The surprising results that occurred when one company set a profit goal and promised to rescind pay cuts if that profit level was reached.

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Customer Service Adds Value (12/18/09)

December 18, 2009
A perk adds value to doing business.
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Cash for Caulkers Makes the News Again (12/15/09)

December 15, 2009
President Obama today pushed Congress to create a cash-incentive program for energy efficient homes.
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EDITOR'S MEMO: How to Use the Buyers' Guide

December 1, 2009
The monthly roundup from Editor Teresa McPherson.
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"Cyber Monday" Practice Increasing (11/30/09)

November 30, 2009
Why I won't be one of the 96.5 million Americans who do their holiday shopping today -- the so-called Cyber Monday.
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ASI April 2014 Photo Gallery

Our April 2014 issue is now available!


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With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


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